Last updated on 2025-07-30
Program overview
The Digital Communications and Media program at Lethbridge Polytechnic equips students with essential skills for success in various media environments, including journalism, broadcasting, and advertising. This diploma program prepares students to become versatile media professionals, capable of creating compelling content across multiple platforms. With a focus on hands-on learning, students will engage in practical assignments that enhance their ability to communicate effectively in today’s dynamic media landscape. The program emphasizes creativity and innovation, ensuring graduates are well-prepared to tell their stories and deliver impactful messages.
Program structure
The Digital Communications and Media program spans a 2-year duration, providing students with a comprehensive education in media and communications. The program structure includes:
- A 150-hour practicum that offers real-world experience in a media setting.
- Hands-on assignments that cover various aspects of journalism, video, audio, and photography.
- Opportunities for students to manage their own media platforms, including a website, television news, and social media channels.
- Access to the prestigious Troy Reeb internship, allowing one student annually to work closely with industry leaders.
This program is designed to foster practical skills and theoretical knowledge, preparing students for a successful career in the media industry.
Featured Experiences
The Digital Communications and Media program offers a variety of unique experiences that enhance learning and professional development:
- 150-hour practicum: Gain hands-on experience in a real media environment.
- Troy Reeb internship: An exclusive opportunity to work with a leading industry executive.
- Student media brand: Manage and operate a website, television news, newspaper, and radio station.
- Collaborative projects: Work alongside peers on various media assignments to build teamwork skills.
- Access to industry professionals: Learn from experienced instructors and guest speakers from the media field.
These experiences are designed to provide students with a competitive edge in the job market and prepare them for diverse career paths in media.
Career Options
Graduates of the Digital Communications and Media program can pursue a wide range of career opportunities in Canada, including:
- Digital/Broadcast Journalist: Report on news stories and create engaging content for various media platforms.
- Freelance/Entrepreneur: Start your own media business or work independently on projects.
- Graphic and Information Designer: Create visual content for print and digital media.
- Magazine/Newspaper Content Creator: Write articles and produce content for publications.
- Marketing and Advertising Specialist: Develop marketing strategies and create promotional materials.
- Media Production Company Owner: Manage a company that produces media content.
- Media/Public Relations Specialist: Handle communications and public relations for organizations.
- Photographer/Videographer: Capture and edit visual content for various media outlets.
- Podcaster: Create and produce audio content for online audiences.
- Radio Host/Producer/Scriptwriter: Present and produce radio shows, including writing scripts.
- Social Media Content Manager: Oversee social media channels and create engaging content.
- Story Editor: Edit and refine stories for publication or broadcast.
- Video Editor: Edit video content for various media platforms.
- Video Producer/Director/Scriptwriter: Oversee video production from concept to completion.
With a diploma in Digital Communications and Media, graduates are well-equipped to enter the workforce and make a significant impact in the media industry.
DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.
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