Program overview
Admission Requirements
Intakes

Last updated on 2025-03-31

Program overview

Program overview

The Bachelor of Business Administration (BBA) program at Brandon University is designed to prepare students for successful careers in business administration, management, or entrepreneurship. It also lays the groundwork for further studies in business and management. The program emphasizes the development of critical thinking skills and enhances both written and oral communication abilities. Students will engage in a comprehensive curriculum that covers essential business areas, ensuring they are well-equipped for the dynamic business environment.

Program structure

The Bachelor of Business Administration program is structured to provide a robust educational experience over a four-year period. Key features of the program include:

  • A foundation in core business areas such as accounting, marketing management, human resources, and finance.
  • A capstone course, Small Business Management, where students create and present a comprehensive business plan and engage in a hands-on consulting project with local businesses.
  • Co-requisite courses that complement business studies, including humanities and natural sciences.
  • An Honours option for students seeking a more advanced academic challenge.
  • Advanced standing for students with a 2-year college diploma in business administration from a Manitoba college, provided they meet specific academic criteria.

 

This program is designed to be flexible and comprehensive, allowing students to tailor their education to their career aspirations.

Featured Experiences

  • Hands-on consulting projects with local businesses, providing real-world experience.
  • Capstone course that integrates knowledge from various business disciplines.
  • Opportunities for students to engage in co-op education, enhancing practical skills and employability.
  • Honours option available for students seeking to deepen their academic engagement.

 

The BBA program emphasizes experiential learning, ensuring that students are not only knowledgeable but also capable of applying their skills in practical settings.

Career Options

  • Business Analyst: Analyzes business processes and data to improve efficiency and effectiveness.
  • Marketing Manager: Develops and implements marketing strategies to promote products and services.
  • Human Resources Manager: Oversees recruitment, training, and employee relations within an organization.
  • Financial Analyst: Evaluates financial data to guide investment decisions and financial planning.
  • Entrepreneur: Starts and manages new business ventures, taking on the risks and rewards of business ownership.

 

Graduates of the BBA program are well-prepared to enter a variety of roles in the business sector, equipped with the skills and knowledge necessary to succeed in a competitive job market.

 

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

Visit Brandon University official website