Program overview
Admission Requirements
Intakes

Last updated on 2025-05-15

Program overview

Program Overview

The Bachelor of Arts in Rhetoric and Communications at the University of Winnipeg is designed to equip students with essential skills in communication, critical thinking, and analytical writing. This program emphasizes the interpretation, evaluation, production, and precise editing of messages tailored for diverse audiences and media. Students engage with contemporary non-fiction, analyze visual and verbal arguments, and explore the influence of print and electronic media on culture. Graduates are well-prepared for both graduate studies and careers that require advanced communication skills.

Program Structure

The Bachelor of Arts in Rhetoric and Communications offers both a 3-Year and a 4-Year degree option, allowing students to choose the path that best fits their academic and career goals. The program structure includes:

  • Core courses focused on writing and communication theory.
  • Opportunities to practice writing across various genres.
  • Analysis of contemporary non-fiction and media.
  • Study of the impact of ideology on discourse.
  • Preparation for graduate studies in related fields.

Students can also opt for a joint degree program with Red River College, enhancing their educational experience and career prospects.

Featured Experiences

  • Hands-on writing practice in diverse genres.
  • Analysis of visual and verbal arguments to develop critical thinking.
  • Joint Communications Degree/Diploma program with Red River College.
  • Engagement with contemporary non-fiction to understand current media landscapes.
  • Opportunities for research and projects that explore the impact of media on culture.

Career Options

Graduates of the Bachelor of Arts in Rhetoric and Communications can pursue a variety of career paths in Canada, including:

  • Communications Specialist: Develops and implements communication strategies for organizations, ensuring clear messaging across various platforms.
  • Public Relations Officer: Manages the public image of clients, crafting press releases and handling media inquiries.
  • Content Writer: Creates engaging content for websites, blogs, and social media, focusing on audience engagement and brand voice.
  • Marketing Coordinator: Assists in the development and execution of marketing campaigns, analyzing market trends and consumer behavior.
  • Media Analyst: Evaluates media coverage and public perception, providing insights to help organizations improve their communication strategies.

 

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

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