Program overview
Admission Requirements
Intakes

Last updated on 2025-12-08

Program overview

Program overview

The Bachelor of Commerce in Marketing at UNBC is designed to equip students with the essential skills needed to excel in the marketing field. This program encourages creativity and innovation, allowing students to explore various strategies for identifying, building, and serving markets for products and services. With a strong foundation in business principles, students will learn to navigate the complexities of marketing, making them valuable assets in the business world.

Program structure

The Bachelor of Commerce in Marketing program is structured to provide a comprehensive education over a 4-year period. Students can choose to study on a part-time basis, allowing for flexibility in their academic journey. The program includes:

  • Experiential Learning opportunities such as Co-op, Study Abroad, and Undergraduate Research Experience.
  • An Honours Option for those seeking a more challenging academic experience.
  • Multiple intakes throughout the year, specifically in January, May, and September.

Throughout the program, students will gain insights into various aspects of business, including accounting, finance, and business information systems. In the upper years, the focus shifts to marketing, where students will engage in courses that cover behavioral marketing, strategic marketing, and marketing research. Electives such as sales management, Internet marketing, and international marketing are also available, allowing students to tailor their education to their interests.

Featured Experiences

  • Co-op opportunities that provide real-world experience in the marketing field.
  • Study Abroad programs to gain international marketing perspectives.
  • Undergraduate Research Experience to engage in hands-on projects.
  • Market simulations and applied learning projects to develop practical skills.
  • Access to analytical tools from various disciplines, including economics and statistics.

Career Options

  • Brand Manager: Responsible for developing and maintaining a brand's image, ensuring it resonates with target audiences.
  • Advertising Executive: Works on creating and implementing advertising campaigns to promote products and services.
  • Market Researcher: Analyzes market trends and consumer behavior to help businesses make informed decisions.
  • Sales Manager: Oversees a sales team, developing strategies to meet sales targets and drive revenue.
  • Digital Marketing Specialist: Focuses on online marketing strategies, including social media, SEO, and email marketing.

 

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