Last updated on 2026-05-18
Program overview
The Creative Communications program at Red River College Polytechnic is a two-year diploma designed to equip students with the essential skills and knowledge for a successful career in various communication fields. This program prepares students for roles in advertising, marketing communications, broadcasting, media production, journalism, public relations, and communication management. With a focus on practical experience, students will engage in hands-on learning, allowing them to develop a strong foundation in both traditional and digital media. The program also offers four specializations: Advertising & Marketing Communications, Journalism, Media Production, and Public Relations & Communication Management.
Program structure
The Creative Communications program is structured to provide a comprehensive educational experience over a period of two years. Key features of the program include:
- September entry date with an annual application deadline of April 30.
- Two three-week industry placements to gain real-world experience.
- Joint diploma/degree option available with The University of Winnipeg.
- Credit transfer opportunities with Athabasca University.
- Hands-on learning in dedicated lab spaces, including media production studios and sound editing suites.
This program is designed to ensure that students not only learn theoretical concepts but also apply them in practical settings, preparing them for the demands of the industry.
Featured Experiences
The Creative Communications program offers a variety of unique experiences that enhance learning and professional development:
- Two three-week industry placements provide students with valuable work experience.
- Access to specialized facilities, including media production studios and sound recording studios.
- Opportunities to work on real-world projects, allowing students to build a professional portfolio.
- Joint diploma/degree option with The University of Winnipeg, expanding educational opportunities.
- Courses in digital media design, visual storytelling, and social media strategy to keep up with industry trends.
Career Options
Graduates of the Creative Communications program can pursue a variety of career paths in Canada, including:
- Advertising Specialist: Develops and implements advertising campaigns to promote products and services.
- Public Relations Officer: Manages communication between organizations and the public, enhancing brand image.
- Journalist: Researches and reports on news stories, conducting interviews and writing articles for various media outlets.
- Media Producer: Oversees the production of multimedia content, including video and audio projects.
- Social Media Manager: Creates and manages content for social media platforms to engage audiences and promote brands.
These roles leverage the skills acquired during the program, preparing graduates for successful careers in the dynamic field of communications.
DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.
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