Master Of Social Media Communication In Online Creators at Ontario Tech University - Program overview

This program is currently under review and being updated. For the most up-to-date information, please contact us.

Program overview

Admission Requirements

Intakes

Program overview

Canada's first Master of Social Media Communication in Online Creators program equips learners with the skills to excel in the creator economy. This innovative program covers essential topics such as content creation, digital strategy, analytics, monetization, and ethical best practices. It is designed for aspiring and established creators, recent graduates, and professionals in digital communication and marketing who wish to deepen their expertise and stay ahead of digital trends. The program combines industry best practices with cutting-edge research, focusing on strategies for building an online presence and developing sustainable business models.

Program structure

The Master of Social Media Communication in Online Creators program offers flexible options for students, allowing them to choose between online and in-person formats. The program structure is as follows:

Program Length: 12 months for online study or 16 months for in-person study.
Full-time and part-time study options are available.
The program format is primarily coursework-based.

This program is designed to provide students with a comprehensive understanding of the creator economy, focusing on practical skills and knowledge that can be applied in real-world scenarios. Students will engage in various learning experiences that prepare them for the dynamic landscape of social media communication.

Featured Experiences

Fully online program with the option to complete it in 12 months.
In-person program available with a standard length of 16 months, with potential for accelerated completion.
Focus on industry best practices and cutting-edge research.
Exploration of key areas such as digital media analytics, user engagement strategies, and legal compliance.
Opportunities for professional development tailored for digital communicators.

Career Options

Graduates of the Master of Social Media Communication in Online Creators program can pursue a variety of career paths in Canada, including:

Social Media Manager: Responsible for developing and implementing social media strategies to enhance brand awareness and engagement.
Content Creator: Produces engaging content across various platforms, focusing on storytelling and audience engagement.
Digital Marketing Specialist: Utilizes digital channels to promote products and services, analyzing data to optimize campaigns.
Brand Manager: Oversees brand strategy and positioning, ensuring consistency across all marketing efforts.
Influencer Marketing Coordinator: Manages relationships with influencers to promote brand partnerships and campaigns.

These roles leverage the skills and knowledge gained from the program, preparing graduates to thrive in the evolving creator economy.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

Visit Ontario Tech University official website

Program overview

Academic Requirements

For the Master of Social Media Communication in Online Creators program, the following academic requirements apply:

Minimum GPA: The specific minimum GPA requirement is not mentioned on the website. However, it is essential to maintain a competitive academic standing.

International Students: International applicants, including those from Vietnam and other Asian countries, must provide the following documentation:

Upper Secondary School Graduation Diploma – Bằng Tốt Nghiệp Phổ Thông Trung Học.
Academic transcripts indicating all subjects taken and grades achieved.
An official copy of their diploma or graduation certificate.
If documents are issued in a language other than English, notarized literal English translations must be provided.

It is important to note that transcripts may be required to be evaluated by WES in some cases.

Prerequisite Courses: The website does not specify any prerequisite courses for this program. However, it is advisable to have a background in relevant fields to ensure a smooth transition into the program.

For any clarification or support regarding the application process, please feel free to contact LOA Portal's advisors. They are here to assist you with your journey towards further education.

Language Requirements

All applicants to the Master of Social Media Communication in Online Creators program are required to demonstrate their proficiency in English. This requirement can be satisfied through one of the following accepted English language tests:

CAEL: Minimum score of 70 overall, with all sub-scores at least 60.
Duolingo:
Acceptable only for specific course-based programs and for the Spring/Summer 2026 and Fall 2026 intakes.

Minimum score of 120 overall for MBAI, MFDA, MITS, and Master of Engineering (MEng). Minimum score of 130 overall for Master of Education (MEd), Doctorate of Education (EdD), and Master of Health Science (MHSc) course-based only.
IELTS:
Minimum score of 6.5 overall for most programs. A score of 7.0 overall is required for MBAI, MFDA, Master of Arts in Education, Doctorate of Education (EdD), and Master of Health Science (MHSc).

Only the IELTS Academic test is accepted.
TOEFL (Internet-based):
For tests written after January 21, 2026:
- Overall 4.5, no section score below 4.0 for most programs.
- Overall 5.0, no section score below 4.0 for Master of Arts in Education, Doctorate of Education (EdD), Master of Health Science (MHSc), MBAI, and MFDA.
For tests written before January 21, 2026:
- Overall 83 with minimum scores of Listening: 20; Reading: 20; Speaking: 19; Writing: 20 for most programs.
- Overall 92 with minimum scores of Listening: 20; Reading: 20; Speaking: 19; Writing: 20 for Master of Arts in Education, Doctorate of Education (EdD), and Master of Health Science (MHSc).
- Overall 100 with minimum scores of Listening: 20; Reading: 20; Speaking: 19; Writing: 20 for MBAI and MFDA.
TOEFL (paper-based):
Minimum score of 560 for most programs and 580 for Master of Arts in Education, Doctorate of Education (EdD), and Master of Health Science (MHSc).

Please check with our team for more details.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors. The listed minimum requirements are a guideline and do not guarantee admission. Do not worry, we will notify you of any changes during the application process.

Not meeting the minimum language requirements?

You may still be able to apply!