Last updated on 2025-12-23
Program overview
The Post-Diploma Bachelor of Business Administration - Marketing program is designed for students who have completed an approved business diploma. This program allows students to earn a Bachelor of Business Administration degree in as little as two years, leveraging their previous academic achievements. The Dhillon School of Business emphasizes practical learning and prepares students for various roles in the business sector. With a focus on marketing, this program equips graduates with the necessary skills to thrive in a competitive marketplace.
Program structure
The Post-Diploma Bachelor of Business Administration - Marketing program is structured to provide a comprehensive education in business principles, with a specific focus on marketing strategies. The program length is approximately two years, depending on the student's prior diploma and chosen major. Key features of the program structure include:
- Opportunity to earn credit for previous business-related diplomas.
- Flexible course options that may require additional courses based on the major selected.
- Access to various majors, including Marketing, Accounting, Finance, and more.
- Possibility of extending the program beyond 20 courses if necessary.
Students are encouraged to consult with academic advisors to tailor their educational path according to their career goals.
Featured Experiences
The Post-Diploma Bachelor of Business Administration - Marketing program offers several unique experiences that enhance learning and professional development:
- Co-operative Education (Co-op): Provides students with hands-on work experience in the business field.
- Integrated Management Experience (IME): A practical approach to applying business concepts in real-world scenarios.
- International Experiences: Opportunities to study abroad or engage in global business projects.
- Student Managed Investment Fund (SMIF): Allows students to manage real investments, gaining practical financial experience.
- Work-based Learning: Facilitates learning through practical work placements.
Career Options
Graduates of the Post-Diploma Bachelor of Business Administration - Marketing program can pursue a variety of career paths in Canada. Here are some potential job options:
- Marketing Manager: Responsible for developing marketing strategies and overseeing marketing campaigns to promote products or services.
- Brand Strategist: Focuses on creating and maintaining a brand's image and identity in the market.
- Market Research Analyst: Analyzes market trends and consumer behavior to help businesses make informed decisions.
- Sales Manager: Leads a sales team, sets sales goals, and develops training programs to improve sales performance.
- Digital Marketing Specialist: Manages online marketing efforts, including social media, email campaigns, and SEO strategies.
These roles highlight the diverse opportunities available to graduates, allowing them to apply their marketing knowledge in various sectors.
DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.
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