Program overview
Admission Requirements
Intakes

Last updated on 2026-01-10

Program overview

Program overview

One of the first programs of its kind in Canada, the Media Arts & Cultures (MAAC) at UNB has been offering students a dynamic mix of critical media studies and hands-on creative coursework since 1996. As a MAAC major, students will learn about media by making media, engaging intellectually with various forms of media while also acquiring the tools and techniques necessary to create media content. This program combines elements of the liberal arts and fine arts, fostering both critical thinking and creative expression.

Program structure

The Media Arts & Cultures program at UNB is designed to provide a comprehensive educational experience that emphasizes both theoretical and practical aspects of media. The program is structured to include:

  • Program Length: Typically spans over four years.
  • Hands-on learning opportunities through various projects.
  • Combination of courses in media history, production, and critical analysis.
  • Experiential learning integrated throughout the curriculum.
  • Options for collaborative projects and creative expression.

Students will engage in a variety of activities, including writing research papers, giving presentations, and creating media content such as videos, animations, and blogs. This blend of coursework ensures that graduates are well-prepared for the media landscape.

Featured Experiences

The Media Arts & Cultures program offers several unique features that enhance the learning experience:

  • Emphasis on experiential learning, allowing students to apply theoretical knowledge in practical settings.
  • Courses that combine critical studies with hands-on production, such as film and game design.
  • Opportunities to create diverse media content, including video games, media remixes, and animations.
  • Engagement with contemporary media through screenings and interactive projects.
  • Collaboration with peers on creative projects, fostering teamwork and innovation.

Career Options

Graduates of the Media Arts & Cultures program can pursue a variety of career paths in Canada, including:

  • Television Editor: Responsible for assembling recorded raw material into a finished product suitable for broadcasting.
  • Director of Sales and Marketing: Oversees marketing strategies and sales initiatives to promote media products.
  • Photographer: Captures images for various media outlets, including magazines, websites, and advertising.
  • Game Designer: Creates the concepts, mechanics, and storylines for video games, working closely with developers.
  • Government Communications: Manages public relations and media strategies for government agencies.
  • Graphic Designer: Designs visual content for print and digital media, enhancing brand identity.
  • Professional Actor: Performs in various media formats, including film, television, and theater.
  • Independent Filmmaker: Produces and directs films independently, often focusing on unique storytelling.
  • Media Design Coordinator: Oversees the design and production of media content for various platforms.

 

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