Program overview
Admission Requirements
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Last updated on 2025-05-14

Program overview

Program Overview

The Bachelor of Design - Business and Marketing Route at the University of Alberta is designed for those who aspire to blend creativity with business acumen. This program equips students with essential skills in design while providing a solid foundation in business principles such as marketing, economics, and consumer behavior. By understanding market dynamics, students will be prepared to create innovative solutions that meet the needs of various industries. The program emphasizes socially responsible and sustainable design, making it a unique choice for aspiring designers who want to make a positive impact in their communities.

Program Structure

The Bachelor of Design program offers a comprehensive curriculum that spans various aspects of design and business. The program is structured to provide students with a well-rounded education, focusing on both theoretical knowledge and practical skills. Key features of the program include:

  • Program Length: Typically completed in four years.
  • Access to courses in the School of Business, enhancing understanding of business fundamentals.
  • Opportunities for experiential learning through community service and work experience programs.
  • Specialization options in areas such as Industrial Design and Visual Communication Design.
  • Flexibility to choose from various program routes, including Business and Marketing, Engineering, Social Sciences, or a General Route.

 

This structure ensures that students are not only equipped with design skills but also with the business knowledge necessary to thrive in a competitive job market.

Featured Experiences

The Bachelor of Design program offers several unique experiences that enhance learning and professional development:

  • Co-op opportunities that allow students to gain real-world experience in design and marketing.
  • Access to state-of-the-art design labs and facilities for hands-on learning.
  • Field experiences that connect students with industry professionals and community projects.
  • Joint partner programs that may provide additional networking and learning opportunities.
  • Community Service-Learning initiatives that encourage students to apply their skills in real-world settings.

 

These experiences are designed to prepare students for successful careers by providing practical skills and industry connections.

Career Options

Graduates of the Bachelor of Design - Business and Marketing Route can pursue a variety of career paths in Canada, including:

  • Graphic Designer: Create visual content for print and digital media, focusing on branding and marketing.
  • Product Designer: Develop new products by combining functionality with aesthetic appeal, often working closely with engineers and marketers.
  • Web Designer: Design and maintain websites, ensuring they are user-friendly and visually appealing.
  • Exhibit Designer: Plan and create engaging displays for museums, galleries, and trade shows, enhancing visitor experiences.
  • Marketing Specialist: Analyze market trends and consumer behavior to develop effective marketing strategies for products and services.

 

These roles highlight the versatility of the degree, allowing graduates to work in various sectors, from creative agencies to corporate environments.

 

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

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