Last updated on 2026-10-01
Program overview
Explore creativity and how it intersects with business, entrepreneurship, law, politics, policy, and new technology in the Creativity, Digital Arts and Entertainment Industries program. This specialized Bachelor of Arts (Honours) degree focuses on teaching students how to tell impactful stories that can drive social change. The program emphasizes the importance of creativity in the digital arts and entertainment sectors, which are pivotal in today’s global landscape. Students will learn to navigate the political economy of creative industries and understand the legal and regulatory frameworks that influence digital media. This program aims to equip students with the skills necessary to thrive in various emerging careers within the 21st-century creative economy.
Program structure
The Creativity, Digital Arts and Entertainment Industries program is designed to be completed in four or five years, depending on the chosen path. Students can opt for a full-time study load, with classes delivered in-person at Ontario Tech University, Downtown Oshawa. The program offers various experiential learning opportunities, including:
- Co-op placements
- Internships
- Experiential work terms
- Practicum experiences
- Research studies
- Undergraduate thesis projects
Students can start the program in either September or January, allowing for flexibility in their academic journey. The curriculum is designed to provide a strong foundation in communication and digital media, with a focus on creativity and its application in the entertainment industries.
Featured Experiences
The Creativity, Digital Arts and Entertainment Industries program offers a variety of unique experiences that enhance learning and professional development:
- Direct-entry co-op program: Students can apply directly for co-op positions, which are full-time and paid, providing valuable work experience and income during their studies.
- Practicum opportunities: A limited number of fourth-year students can engage in a practicum with community organizations, allowing them to apply theoretical knowledge in real-world settings.
- Research projects: Students have the chance to conduct research studies that contribute to their understanding of the digital media landscape.
- Undergraduate thesis: Students can undertake a thesis project that showcases their learning and research capabilities.
- Networking opportunities: The program connects students with over 175 organizations that provide placement opportunities, enhancing their career prospects.
Career Options
Graduates of the Creativity, Digital Arts and Entertainment Industries program can pursue a variety of career paths in Canada, including:
- Advertising Expert: Develop and implement advertising strategies to promote products and services effectively.
- Communications Officer: Manage internal and external communications for organizations, ensuring clear messaging and brand consistency.
- Content Creator: Produce engaging content for various platforms, including social media, blogs, and websites.
- Creative Director: Oversee the creative process in projects, guiding teams to develop innovative concepts and designs.
- Digital Media Strategist: Analyze and develop strategies for digital marketing campaigns to enhance online presence and engagement.
- Freelance Content Creator: Work independently to create content for clients across different industries.
- Journalist: Report on news and events, conducting interviews and research to provide accurate information to the public.
- Public Relations Official: Manage the public image of organizations and handle media relations.
- Social Media Coordinator: Develop and execute social media strategies to increase brand awareness and engagement.
- Social Media Specialist: Focus on creating and managing content across social media platforms to connect with target audiences.
DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.
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