Sport & Event Marketing And Management at Medicine Hat College - Program overview

This program is currently under review and being updated. For the most up-to-date information, please contact us.

Program overview

Admission Requirements

Intakes

Last updated on 2026-09-04

Program overview

Earn your Sport & Event Marketing and Management diploma at Medicine Hat College. This program is designed to prepare students for the dynamic and integrated world of sports, arts, entertainment, and not-for-profits. Students will gain a competitive edge by mastering essential skills such as the science of persuasion, experiential marketing, public relations, and management theory. These skills are not only applicable to the sports industry but also extend to various sectors including corporate events, arts and entertainment, and community recreation. The program emphasizes learning from industry professionals and engaging in hands-on projects, ensuring that graduates are well-equipped for their future careers.

Program structure

The Sport & Event Marketing and Management diploma is a comprehensive program that spans a duration of 2 years. It offers a flexible learning environment, allowing students to choose between in-person classes at the Medicine Hat campus, online learning, or a combination of both. This flexibility is designed to help students balance their education with other life commitments.

Key features of the program structure include:

Workplace integrated learning residency
Hands-on projects and simulations
Learning from industry professionals

Students will engage in a variety of learning methods, ensuring a well-rounded educational experience that prepares them for various roles in the industry.

Featured Experiences

The Sport & Event Marketing and Management program offers several unique experiences that enhance learning and professional development:

Workplace integrated learning residency, providing real-world experience.
Hands-on projects that allow students to apply theoretical knowledge in practical settings.
Simulations and case studies that mimic real industry challenges.
Opportunities to learn from experienced industry professionals.

These experiences are designed to equip students with the skills and knowledge necessary to thrive in the competitive fields of sports and event marketing.

Career Options

Graduates of the Sport & Event Marketing and Management diploma can pursue a variety of career paths in Canada, including:

Sport/Event Marketing Coordinator: Responsible for developing and implementing marketing strategies for sports events and organizations.
Brand Ambassador: Represents a brand at events, promoting products and engaging with potential customers.
Event Management Coordinator: Plans and executes events, ensuring all aspects run smoothly and meet client expectations.
Coaching Development Coordinator: Works with sports organizations to develop coaching programs and support coaches in their professional growth.
Social Media/Digital Marketing Coordinator: Manages online marketing efforts, including social media campaigns and digital content creation.

These roles highlight the diverse opportunities available to graduates, allowing them to leverage their skills in various sectors related to sports and event management.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

Visit Medicine Hat College official website

Last updated on 2026-09-04

Program overview

Academic Requirements

To apply for the Sport & Event Marketing and Management diploma at Medicine Hat College, students must meet specific academic requirements based on their educational background.

For the High School Route, applicants need to have:

ELA 30-1 or ELA 30-2
Two 30-level, 5-credit subjects with a minimum grade of 50% or better

For the Mature Student Route, applicants must also have:

ELA 30-1 or ELA 30-2
Students who do not meet the prerequisites above are eligible for an Accuplacer test.

Transcripts may be required to be evaluated by WES in some cases.

For international students, it is advisable to contact LOA Portal's advisors for any clarification and support regarding specific requirements, especially for Vietnamese and Asian students.

Additionally, the program has a structured curriculum that includes prerequisite courses such as:

ACCT 200 - Introduction to Accounting
COMM 140 - Communication in the Workplace
MGMT 161 - Management Theory
SEMM 171 - Introduction to Marketing
SEMM 201 - Introduction to Sport & Event Management

These courses are designed to equip students with the necessary skills and knowledge to thrive in the sports and event marketing industry.

Language Requirements

For the Sport & Event Marketing And Management Diploma program at Medicine Hat College, the following English Language Proficiency (ELP) examinations are accepted:

IELTS (International English Language Testing System): 6.0 with no score below 6.0
Duolingo: 105
CAE (Cambridge English Language Assessment): 180
CLB (Canadian Language Benchmark Assessment): Score of 7 in each band
MELAB: 80
PTE (Pearson Test of English): 54
TOEFL iBT (Test of English as a Foreign Language – internet based): 79

For advanced programs, the requirements are:

IELTS: 7.0 with no bands below 7.0
Duolingo: 120
CAE: 185
CLB: Score of 8 when completed with a LINC program
MELAB: Score of 90 with a minimum score of “3 plus” on the speaking test
PTE: 64 but students must also complete another exam with a spoken language requirement
TOEFL iBT: 92 with a minimum of 23 in each sub-score

Please check with our team for more details.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors. The listed minimum requirements are a guideline and do not guarantee admission. Do not worry, we will notify you of any changes during the application process.

Not meeting the minimum language requirements?

You may still be able to apply!