College Diploma - Digital Marketing - Social Media Professional (co-op)

Program overview

The Diploma in Digital Marketing Professional is designed to equip students with essential skills in social media marketing, web design, and management. This program focuses on attracting, engaging, and converting clients across various digital platforms. Students will graduate with a comprehensive portfolio and industry-recognized certifications from leading organizations such as Google, HubSpot, and TikTok. The program is approved by the Private Training Institutions Regulatory Unit (PTIRU) of the Ministry of Post-Secondary Education and Future Skills in British Columbia, ensuring a high-quality educational experience.

Program structure

The Diploma in Digital Marketing Professional offers a structured program that spans a total of 128-130 weeks for the co-op option, which includes both academic study and practical work experience. The program is designed to provide students with a comprehensive understanding of digital marketing, including:

• 54 weeks of academic study
• 22 weeks of scheduled breaks
• 54 weeks of co-op placement in a local Canadian business

Students can choose to participate in the co-op program, which allows them to gain valuable hands-on experience in the digital marketing field. The evening schedule accommodates working students, with classes held from Monday to Thursday. This flexible structure ensures that students can balance their studies with other commitments while gaining the skills needed to succeed in the job market.

Featured Experiences

The Diploma in Digital Marketing Professional includes several unique features that enhance the learning experience:

• Co-op Work Placement: Students can gain over nine months of practical experience in a local Canadian business, applying their skills in real-world settings.
• Industry Certifications: Graduates will earn certifications from recognized organizations such as Google, HubSpot, and TikTok, enhancing their employability.
• Portfolio Development: Students will build a professional portfolio showcasing their work and skills throughout the program.
• Hands-on Learning: The program emphasizes practical skills through projects and real-world applications, preparing students for the demands of the digital marketing industry.

Career Options

Graduates of the Diploma in Digital Marketing Professional can pursue a variety of career paths in Canada, including:

• Digital Marketing Coordinator: Responsible for planning and executing digital marketing campaigns to promote products and services.
• Social Media Coordinator: Manages social media accounts, creates content, and engages with audiences to enhance brand presence.
• Content Marketing Coordinator: Develops and implements content strategies to attract and retain customers through valuable information.
• Junior Website Developer: Assists in the design and development of websites, ensuring functionality and user experience.
• Advertising Assistant: Supports advertising campaigns by coordinating logistics and analyzing performance metrics.

These roles are in high demand as businesses increasingly rely on digital marketing strategies to reach their target audiences effectively.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.