Program overview
Admission Requirements
Intakes

Last updated on 2025-04-21

Program overview

Program Overview

Transform your career with the Business Administration Marketing diploma from Durham College. This program is designed to equip students with essential skills in business administration, focusing on marketing strategies and practices. With a strong emphasis on experiential learning, students will have the opportunity to apply their knowledge in real-world settings, preparing them for a successful career in the marketing field.

 

Program Structure

The Marketing – Business Administration program is structured to provide a comprehensive education over a period of six semesters. The program is delivered in person and includes a co-op option that allows students to gain valuable work experience. Key features of the program structure include:

  • Program Length: Six semesters
  • Co-op Option: Students can apply for a co-op position during their first year, with a competitive selection process.
  • Work Term: A four-month paid work term is available between the second and third years of study for co-op students.
  • Academic Semesters: The program is divided into three academic years, with each year consisting of two semesters followed by a summer break or co-op work term.

 

Featured Experiences

The Marketing – Business Administration program offers several unique experiences that enhance learning and professional development:

  • Co-operative Education: Students can participate in a co-op program that integrates academic learning with practical work experience.
  • Experiential Learning Office: Dedicated support is available to assist students in securing co-op positions and maintaining communication with employers during work terms.
  • Networking Opportunities: Co-op placements provide students with the chance to build professional networks and explore various career paths.
  • Industry Recognition: The program has a history of student achievements, including awards and recognitions in various marketing competitions.

 

Career Options

Graduates of the Marketing – Business Administration program can pursue a variety of career opportunities in Canada. Here are some potential job roles:

  • Marketing Coordinator: Responsible for developing and implementing marketing strategies to promote products and services.
  • Brand Manager: Oversees the development and management of a brand's image and marketing campaigns.
  • Market Research Analyst: Analyzes market trends and consumer behavior to inform business decisions and marketing strategies.
  • Sales Representative: Engages with clients to sell products and services, often requiring strong communication and negotiation skills.
  • Digital Marketing Specialist: Focuses on online marketing strategies, including social media, SEO, and email marketing to enhance brand visibility.

 

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

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