Lifestyle Media – Content Creation

Program Overview

The Lifestyle Media – Content Creation program at Centennial College is a unique graduate certificate designed to equip students with the essential skills needed to thrive in the lifestyle media industry. This program focuses on creating content across various platforms, including digital media, social media, and traditional media. Students will learn to market themselves as independent brands while developing their storytelling abilities. The curriculum emphasizes practical skills in writing, visual communications, and digital marketing, preparing graduates to become influential content creators who can engage and entertain diverse audiences.

Program Structure

The Lifestyle Media – Content Creation program is structured to be completed in 1 year over the course of 2 semesters. This immersive program includes a variety of learning experiences designed to enhance students' skills in lifestyle media. Key features of the program include:

• Hands-on projects that foster creativity and innovation.
• Industry field placements that provide real-world experience.
• Opportunities for collaboration with peers from diverse backgrounds.
• Focus on contemporary digital media platforms and technologies.

Students will engage in a comprehensive curriculum that covers various aspects of lifestyle media, ensuring they are well-prepared for their future careers.

Featured Experiences

The Lifestyle Media – Content Creation program offers several unique experiences that enhance learning and professional development:

• Industry field placements tailored to students' interests, allowing them to gain practical experience in real-world settings.
• Collaborative projects that simulate agency work, providing students with a portfolio of work to showcase their skills.
• Access to guest speakers from the industry who share insights and trends in lifestyle media.
• Focus on social media, digital marketing, and content creation, including analytics and measurement.
• Opportunities to develop sector-specific expertise in areas such as fashion, travel, beauty, food, and health.

Career Options

Graduates of the Lifestyle Media – Content Creation program can pursue a variety of career paths in Canada, including:

• Branded Content Creator/Editor: Develop and manage content that aligns with brand messaging and engages target audiences.
• Content Specialist/Manager: Oversee content strategy and production across various platforms, ensuring consistency and quality.
• Social Media Influencer/Manager: Create and manage social media content that builds brand awareness and engages followers.
• Digital Media Strategist: Analyze market trends and develop strategies to enhance online presence and engagement.
• Video Content Creator/Producer: Produce and edit video content for various media platforms, focusing on storytelling and audience engagement.
• TV/Web Producer: Manage the production of television or web content, coordinating all aspects from concept to execution.
• Lifestyle Public Relations: Develop and implement PR strategies that promote lifestyle brands and products.

These roles highlight the diverse opportunities available to graduates, allowing them to leverage their skills in the dynamic field of lifestyle media.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.