Program overview

The Business - Marketing Ontario College Diploma program is designed to nurture your creative skillset and boost your career in marketing. This two-year program provides a strong theoretical foundation in marketing while allowing students to apply their knowledge through hands-on industry projects, assignments, and simulation tools. Students will develop the necessary knowledge and applied skills to succeed in various marketing and business roles. The program emphasizes the use of computing technology in a collaborative learning environment, equipping students with the technical skills that employers seek. By understanding how marketing impacts business operations from product conception to delivery, students will be well-prepared for a dynamic career in the marketing field.

Program structure

The Business - Marketing program is structured to provide a comprehensive learning experience over a two-year period. The program includes:

• Program Length: 2 years
• Delivery Options: Available in both co-op and non-co-op versions
• Hands-on Learning: Involves case studies, simulation platforms, research assessments, and role-playing
• Co-op Option: Students can gain real-world experience through a paid co-operative education work term, subject to availability and academic eligibility
• Online Availability: The online version is available only for Levels 01 and 02; subsequent levels must be completed on campus

Students are encouraged to engage in collaborative projects and work with industry clients, including developing a full marketing plan for a local client. This structure ensures that graduates are well-equipped with both theoretical knowledge and practical experience.

Featured Experiences

The Business - Marketing program offers several unique experiences that enhance learning and prepare students for the workforce:

• Co-operative Education: A paid co-op work term provides students with valuable industry experience.
• Hands-on Assignments: Students complete assignments that involve real-world case studies and simulation platforms.
• Industry Collaboration: Opportunities to work with industry clients, including developing marketing plans for local businesses.
• Experiential Learning: The program emphasizes experiential learning through role-playing scenarios and practical applications of marketing concepts.
• Networking Opportunities: Students can build connections with industry professionals during their co-op placements and projects.

Career Options

Graduates of the Business - Marketing program can pursue a variety of career opportunities in Canada, including:

• Sales Representative: Engaging with clients to sell products or services, focusing on both business-to-business and business-to-consumer sales.
• Marketing Coordinator: Assisting in the development and execution of marketing strategies and campaigns.
• Digital Marketing Specialist: Focusing on online marketing strategies, including social media, SEO, and content marketing.
• Market Research Analyst: Conducting research to understand market trends and consumer preferences to inform business decisions.
• Brand Manager: Overseeing the development and management of a brand's image and marketing strategies.

These roles provide a solid foundation for a successful career in the marketing industry, with opportunities for advancement and specialization in various areas of marketing and business.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.