This program is currently under review and being updated. For the most up-to-date information, please contact us.

Program overview

Admission Requirements

Intakes

Program overview

The Bachelor of Digital Marketing Communication (Honours) degree is a comprehensive four-year program designed to equip students with essential skills in digital storytelling and technology. This program enables students to effectively craft messages tailored to specific audiences and develop communication plans for dissemination. Through a blend of theoretical and practical knowledge, students explore media channel selection, marketing communications research, digital analytics, and global communications. The curriculum emphasizes real-world application through case studies and client projects, allowing students to practice their skills in a practical context. Additionally, students engage in marketing research and utilize digital analytics to inform their decision-making processes.

Program structure

The Bachelor of Digital Marketing Communication (Honours) program spans a four-year duration, providing a robust educational experience. The program structure includes:

Three paid co-op terms integrated into the curriculum, typically occurring in the second, third, and final years.
Opportunities to work on real client projects, enhancing practical learning and industry exposure.
Utilization of case studies to bridge theoretical knowledge with practical application.

Students are encouraged to actively participate in co-op work terms, which are subject to availability and academic eligibility. While admission to the co-op program is guaranteed, securing a co-op placement is not. This structure ensures that students gain valuable industry experience while completing their degree.

Featured Experiences

The Bachelor of Digital Marketing Communication (Honours) program offers several unique experiences that enhance student learning:

Co-op Work Terms: Students complete three paid co-op work terms, providing hands-on experience in the field.
Real Client Projects: Students engage in projects with actual clients, allowing them to apply their skills in real-world scenarios.
Case Studies: The program incorporates case studies to help students understand practical applications of their learning.
Networking Opportunities: Co-op placements and client projects facilitate networking with industry professionals.
Skill Development: Students develop critical skills in digital analytics, marketing communications, and persuasive messaging.

Career Options

Graduates of the Bachelor of Digital Marketing Communication (Honours) program can pursue a variety of career paths in Canada, including:

Communications Officer: Responsible for crafting and disseminating internal and external communications for organizations.
Public Relations Officer: Manages the public image of clients and organizations, developing strategies to enhance reputation.
Digital Communications Manager: Oversees digital marketing strategies, ensuring effective online presence and engagement.
Social Media Manager: Develops and implements social media strategies to increase brand awareness and engagement.
Market Research Analyst: Analyzes market trends and consumer behavior to inform marketing strategies and business decisions.

These roles highlight the diverse opportunities available to graduates, allowing them to leverage their skills in various sectors, including media, advertising, and corporate communications.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.

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Program overview

Academic Requirements

College Eligibility

Ontario Secondary School Diploma (OSSD) or equivalent.
Mature students are applicants who have not achieved the Ontario Secondary School Diploma (OSSD) or its equivalent and who are at least 19 years of age on or before the commencement of the program in which they intend to enroll. Mature students applying for Degree programs satisfy College Eligibility by having demonstrated academic abilities equivalent to those of Ontario high school graduates, verified by successful completion of at least one full-time term at the post-secondary level (minimum five courses taken concurrently in an academic program of study).

Program Eligibility

Six Grade 12 University (U) or university/college (M) courses with a minimum 65% average including:

One Grade 12 U English course, with a minimum of 65%
One Grade 12 U Mathematics course, with a minimum of 65%

Please note that mature students must meet the following subject-specific Program Eligibility requirements, either directly or through equivalencies:

One Grade 12 U English course, with a minimum of 65%
One Grade 12 U Mathematics course, with a minimum of 65%

Applicants who do not possess the required English credit (ENG4U or equivalent) with a minimum of 65% will be considered for admission upon registration in a preparatory English course to be offered by Algonquin College prior to the start of the program. Students must achieve a minimum of 65% in the course prior to the start of the program.
Applicants with international transcripts must provide proof of the subject specific requirements noted above and may be required to provide proof of language proficiency. Domestic applicants with international transcripts must be evaluated through the International Credential Assessment Service of Canada (ICAS) or World Education Services (WES).

Language Requirements

IELTS-International English Language Testing Service (Academic) Overall band of 6.5 with a minimum of 6.0 in each band; OR TOEFL Internet-based (iBT) tests taken prior to January 21, 2026 overall 88, with a minimum in each component: Reading 22; Listening 22; Speaking 22; Writing 22; OR TOEFL Internet-based (iBT) tests taken after January 21, 2026 overall 4.5, with a minimum in each component: Reading 4.5; Listening 4.5; Speaking 4.5; Writing 4.5; OR Duolingo English Test (DET) Overall 120, minimum of 120 in Literacy and no score below 105.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors. The listed minimum requirements are a guideline and do not guarantee admission. Do not worry, we will notify you of any changes during the application process.

Not meeting the minimum language requirements?

You may still be able to apply!