Bachelor Of Business Administration - Marketing - Honours

Program overview

Algoma University’s Bachelor of Business Administration - Marketing - Honours program is designed to provide students with a comprehensive understanding of business principles, particularly in the marketing sector. This four-year undergraduate program emphasizes hands-on learning and real-world applications, ensuring that students are well-prepared for their future careers. The program not only focuses on theoretical knowledge but also encourages students to engage with local businesses, fostering valuable networking opportunities. Graduates will emerge with a strong foundation in business skills, making them highly employable in various sectors.

Program structure

The Bachelor of Business Administration - Marketing - Honours program at Algoma University is structured to provide a robust educational experience over a four-year period. The program is designed to be flexible, allowing students to choose between full-time or part-time study options. Key features of the program structure include:

• Hands-on learning experiences that connect theory with practice.
• Networking opportunities with business professionals and institutions.
• Co-operative education options that provide paid placements for practical experience.
• Flexible scheduling, with courses available during the day, evening, and weekends.

This structure ensures that students can balance their studies with other commitments while gaining essential skills and experiences that will benefit them in their careers.

Featured Experiences

The Bachelor of Business Administration - Marketing - Honours program offers several unique experiences that enhance the learning journey:

• Co-operative Education: Students can participate in paid placements, gaining valuable job training and experience in the competitive work environment.
• Networking Opportunities: Students regularly engage with business leaders and entrepreneurs, building professional connections that can lead to future job opportunities.
• Northern Ontario Business Case Competition: Fourth-year students can showcase their expertise in this annual competition, judged by industry professionals.
• Hands-on Learning: The program emphasizes practical applications of business concepts, allowing students to work directly with local businesses.

Career Options

Graduates of the Bachelor of Business Administration - Marketing - Honours program have a wide array of career options available to them in Canada. Some potential job roles include:

• Marketing Manager: Responsible for developing marketing strategies and overseeing marketing campaigns to promote products or services.
• Brand Strategist: Focuses on creating and maintaining a brand's image and identity, ensuring consistency across all marketing channels.
• Sales Manager: Leads a sales team, sets sales goals, and develops training programs to improve sales performance.
• Market Research Analyst: Analyzes market trends and consumer behavior to help businesses make informed decisions about product development and marketing strategies.
• Public Relations Specialist: Manages communication between an organization and the public, crafting press releases and managing media relations.

These roles highlight the diverse opportunities available to graduates, allowing them to pursue careers in various sectors, including corporate, non-profit, and entrepreneurial ventures.

DISCLAIMER: The information above is subject to change. For the latest updates, please contact LOA Portal's advisors.